Because great design starts by understanding the issues, we begin by asking questions. We work to understand the vision, goals, audience, project parameters and desired outcomes. We research the intended audiences and study what others have done. We define the design problems and discover strategies for solving those problems effectively and memorably.
We will establish a carefully-considered project direction before production begins, which will include:
A clear and understandable style guide
A schedule with feedback loops and deadlines clearly defined and agreed upon by the stakeholders, assuring that no deadlines are missed or miscommunicated as we move through the process.
We research the intended audiences and study solutions in other markets.
We will establish a carefully-considered project direction before production begins, which will include meetings with key stakeholders.
In Phase 3, we introduce creative thinking exercises and collaborative conversations to develop all the ideas generated during Phase 2. The details are carefully and closely managed, ensuring that every element works to further the goals of the project. The best ideas and lay outs are chosen for development into concepts and are further refined.
Deliverables will be defined. Once the final designs are ready to produce, we refine and proof them, checking and double checking for accuracy and typos (!), and ensuring approval by all.
Consistent communication is key to ensuring expectations are being met and no surprises arise. All feedback will be timely and considered within the framework of the project.
This is the phase of the project where all of the hard decisions have been made and a finished product emerges!
During this phase we teach everyone who will be utilizing brand resources how to use what we’ve just created.
Product Goes Live!
This is the unveiling! Now we have a new face, and we can introduce it to the world!
We are a team of creative problem solvers
The Color Mill is a small, full service studio that specializes in graphic design and website design. We help small businesses invent or reinvent themselves through brand identity and design strategy and infuse creativity and style into their everyday tasks. Who says business can’t have style?
We offer solutions in:
Brand Identity Brand Strategy Logo Design
Packaging Design Identity Collateral Website Design
Website Development Website Maintenance
Co-Owner, Creative Director
Jeremy is a designer, painter and animator. His previous career was
Co-Owner, Project Manager
Senior Designer, Web Developer
Morning has been a graphic designer for over 30 years. Most of those years were spent at Black Bear Press becoming an expert in both print and web design. Always learning, Morning is avid murder mystery follower and loves to watch old B movies. She makes a mean martini and can design anyone under the table. Having a deep love of design, Morning is our resident go-to when we need to find that perfect typeface.
The Color Mill is based in Mendocino County, California.